Page 105 - Tatry magazin_po strankach

INNOVATION

Stredisko/Resort
Tatranská Lomnica (SK)

Foto: Marek Hajkovský

The card has changed concerts in our resorts, tickets
The initial idea was to set up a for cable cars during the
loyalty programme to reward winter and summer season,
LOYALTY IN THE MOBILE
A holiday with Gopass will delight both the soul visitors of mountain resorts services in the ski school,
and the wallet and gather information about rental shops, bike parks, but
their interests and needs. also admission to our water
Clients could use Gopass as parks,” says Vladimír Šarafín,
Loyalty often brings benefits. Our mountain re-
sorts are well aware of that and they reward vi- a loyalty card to buy various Gopass Operations Manager.
sitors through the increasingly-popular Gopass services. They earned points However, the physical card
loyalty programme and offer them many other for their purchases and the is disappearing from our
benefits. The transition from a plastic card to a points could be used as wallets. Gopass in plastic
digital platform takes holiday and related ser- discounts on further purcha- form with a chip is necessary
vices to a higher level. ses. The range of services only when passing through
expanded over time and the the turnstile of the cable car
creation of a platform that in the mountain resort. The
I sit on the couch, get a mobile or computer, and
plan and book my entire vacation from the living would cover them all was rest can be easily done with
room. A similar situation would be unimaginable only a matter of time. “In our a smartphone. All you need
a few years ago but it has become common and resorts, we are very sensitive is a simple registration in the
increasingly popular. Gopass allows me not only to client‘s requirements and programme and the world
to plan the entire holiday in the mountains in de- we are constantly trying to of experiences in resorts in
tail, but also to avoid waiting at the cash desks expand the range of services Slovakia, the Czech Republic,
and compare my skills with other skiers or tou- and benefits. It is no longer Poland, Austria and even in
rists. But first things first. just a ski pass or a water Italy will suddenly open to
park pass. We have created anyone who wants to spend
a space where people can great time with their loved
buy tickets for events and ones or family.

105 PODPORUJEME IMIDŽ TATIER