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INNOVATION

Purchases under one roof Vladimír Šarafín, outlining the for example in a restaurant. ski statistics, buy services and
The gopass.travel e-shop future of Gopass as a popular We want to make the stay in find trails for cyclists and hi-
is an important part of the tool for people looking for the the mountains as comfortable kers. “We are preparing further
programme, giving every best deals on the market. as possible, especially for improvements and challenges
tourist an opportunity to enjoy families with children. If the for summer guests. Especial-
a tailor-made holiday. All The future is digital children are in a ski school, for ly those who are more active
you have to do is choose a With Gopass, what is saved example, and they have credit will be motivated to walk more
country, a favourite resort and in your smartphone is what on their card, they can buy kilometres, visit more places
an activity and you will defi- counts. You just have to down- tea and small snacks,” said and conquer more hills on the
nitely get an interesting offer. load your loyalty card into Vladimír Šarafín, suggesting bike. We will also focus on our
“We are trying to expand the your mobile wallet and, when the possibilities. Clearly, digiti- loyalty programme and make
services purchased through necessary, show it at the cash sation in mountain tourism will it more attractive than before,”
Gopass. That’s why we plan register or in a self-service play an increasingly important said Vladimír Šarafín, Gopass
to add resorts outside the kiosk. The phone can also be role: it saves money and time. Operations Manager, announ-
Tatry mountain resorts holding used to check out the loyalty cing a revolutionary change.
to the offer. In addition to a points, kilometres skied or Mountains in an app So the goal is clear – to offer
better price for a ski or tourist compare with other skiers or A paper map and guide used people services they are most
cable car ticket, the client will tourists. The ambitions of the to be a tourist bible. However, interested in and to offer them
gain loyalty points, which can Gopass founders go even the number of people who can- tailored deals they cannot re-
be used to purchase other further and it is possible that not imagine life without mobile fuse. Therefore, Gopass can
services. We have recently elements of banking will be applications is increasing. The be considered a mirror of the
expanded our offer to include added to its features. “It is Gopass app is already used soul and mind of every visitor
mountain resorts in Italy and already possible to top up the by more than 150,000 people. in the mountains. No wonder
Austria, golf resorts in the credit in your account and The app provides them with that every look at that mirror
Czech Republic and Slovakia, use it for online shopping, or the latest information about can warm them at heart. Well,
and there will be more and when paying for services in the weather in the resorts and the mobile application is how
more interesting deals from the resort. If visitors have no cable car operations. They can mountain resorts move into
our external partners,” said cash, they can pay in this way, also watch webcams, check the future.

Tatranský ľadový dóm
Tatra Ice Dome
- Hrebienok (SK)

Foto: Marek Hajkovský

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