Page 63 - Tatry magazin_po strankach

OUR REGIONS

weeks, but it was worth it. brand must have an excep- bed sheets fulfils all these
Eleven producers received tional business. This condition attributes. “He found an old
certificates for traditional was also met by honey pro- loom at home and he was
costumes, natural soaps, ducers from Včelie kráľovstvo immediately interested in this
butter, milk and cheese, (the Bee Kingdom), who do work. He found out that he
herbal teas and so on. The not process honey and leave could make yarn manually,
products impressed with high most of the work to bees. That he learned to use the spin-
The Product of Liptov has the quality, but also with honesty is why it is naturally crystalline. ning wheel, and his products
ambition to become a popular and passion instilled by their Liptovské droby, traditional surprised us,” says Jana
and sought-after brand creators. This also applies to potato-filled sausages that Lorenčíková, a proud mother
among tourists. “The regional the teas mentioned above. have become increasingly of her disabled son. There are
organisation can give produ- Although mountain meadows popular in restaurants in the many stories and emotions
cers excellent publicity and teem with flowers, especial- region, also received the qua- behind every awarded product
offer them other services for ly in the spring, cultivating lity certificate. Who knows, the and you can bring some of
free, which is very important herbs in this environment popularity of their ambassa- them home or give them to
these days. Many business requires great determination dor and Olympic winner, Petra your loved ones as a present.
have no money for marketing and, above all, knowledge. Vlhová, could make them a hit You wonder how? Maybe you
and this brand can help them “We have tested up to one even beyond the Liptov region. just need to take an example
a lot,” said Marcela Herichová, hundred and fifty species on from the popular Happiness
Manager of the Upper Liptov our plantations, but we have Look for the story behind Manager, Laco Borbély, and
Local Action Group, emphasi- kept about a half. Every herb The people of Liptov are extre- start sensorially. As they say:
sing the benefits of the project. has its own ritual, which you mely proud of the traditional You must experience Liptov.
must follow,” said Ľubomír production process, the use The new brand allows you to
Passion hidden in Kružliak, Managing Director of of manual labour, a power- experience Liptov many times,
the product Bio Tatry, revealing the secret ful life story and a return to even in your living room.
The wait for the expert com- of success. Whoever wants to the roots. Michal Lorenčík, a
mittee’s decision took several boast the Product of Liptov young weaver of carpets and

Products of Liptov include honey cakes by Med(veď)ovník and Medona, BioTatry herbal teas and
Krmešáky soaps. High-quality cow products are from Salaš Pastierska and Poľnohospodárske
družstvo Lisková – Sliače, honey comes from Iveta Nádašdyová and Ľubomír Sova, Liptovské
droby (potato-filled sausages) from Štefan Tkáč, folk costumes are made in Liptovské Sliače
by Emília Šimčeková and woven carpets and tablecloths are made by Michal Lorenčík.

63 PODPORUJEME IMIDŽ TATIER